The Power of Kosas: Sheena Yaitanes on Creating a Powerhouse Clean Brand

image.jpg

You know by now that we adore clean beauty brand Kosas, which was founded in 2015 by Sheena Yaitanes, a scientist, artist, entrepreneur, mother, and life-long beauty devotee. Sheena was introduced to cosmetics at a young age by her mother, who worked in the industry. Her fascination with makeup and artistic expression lead her to study chemistry at UCI and get a painting apprenticeship with artist Stephanie Pryor. Sheena combined her passions to create Kosas, and on today's episode she explains what "clean beauty" means to her and discusses Kosas' newest launch: The Sun Show Bronzer, which is available today. 

Shop the product mentioned in today's episode:

Summer Fridays Lip Butter Balm ($22)

Lime Crime Bushy Brow Pen ($20)

Ghost Democracy Lightbulb Vitamin C Serum ($34)

Anisa Detail Treatment Brush ($22)

This episode aired April 14, 2020

Listen to this episode from Gloss Angeles on Spotify. You know by now that we adore clean beauty brand Kosas, which was founded in 2015 by Sheena Yaitanes, a scientist, artist, entrepreneur, mother, and life-long beauty devotee. Sheena was introduced to cosmetics at a young age by her mother, who worked in the industry.

Episodes, MakeupGloss AngelesGuest, Kosas, Clean BeautyComment