Gen Z's Favorite Beauty Influencer Katie Fang On the Best Makeup at Sephora & How Brands Should Sell to the Younger Generations

Gen Z’s favorite beauty content creator Katie Fang is our guest today! The 18-year-old TikTok star has taken over all our FYPs with her fun, honest, and relatable beauty tutorials. She has over five million followers on TikTok, 453,000 on Instagram, and 207,000 subscribers on YouTube. Needless to say, she’s highly influential, especially when it comes to preteens and gen Z. On today’s episode, Katie shares the products she’s currently obsessed with, how brands should really market to gen Z, and the moment she realized she was influential.