The 2021 Trend Predictions Report With Fat Mascara
Jenn and Jess Forecast For Us
Glamgelenos, today’s episode is our 100th! In the words of our dear friend JVN, can you believe?! We’re celebrating the milestone with two guests we’ve long admired — Jennifer Sullivan and Jessica Matlin of Fat Mascara! These two have been in the beauty podcast game since 2016, paving the way for others like ours. Because we have their brilliant beauty journalist brains on the pod (and because it’s the end of the year), we thought it’d be fun to look to 2021 and talk about beauty trends we think are going to be big. From the new beauty influencer to a groundbreaking molecule, tune in to hear what we predict will be all the rage next year.
What’s on Your Face?
Jenn: Skinmedica TNS Essential Serum, $281
Jess: Charlotte Tilbury Magic Cream, $100
Trend Predictions
Jess: The New Social Stars: Sci-fluencers
A RETURN TO SCIENCE
Skinfluencers are out; science-based professionals are in
Lab Muffin (Michelle Wong), Ron Robinson (Founder of BeautyStat), Ranella Hirsch (MD, FAAD)
Kirbie: Anti-Inflammaging Marketing and Products
Inflammaging is low-grade chronic inflammation that’s been medically linked to progressing the aging process
Heraux is the first brand and only brand to include molecule HX-1 in their serum, which stops inflammaging from affecting our stem cells and rejuvenates the skin, doing everything from smoothing the skin to reducing wrinkles
Brands might take this term (which is medically-rooted, not marketing) and use it to promote their anti-inflammatory products. Make sure you understand the claims being made and the ingredients being used, and check for independent clinical studies if grand claims are made
Jenn: New and Better Sunscreens Available in the US
The CARES Act passed earlier this year
A portion of this act affected the beauty industry: it will expedite the approval of more advanced sunscreens which are typically found in Japan, Korea, etc. so we’ll have better access to these types of sunscreens come 2022
Sara: Focus on Sustainable Products and Packaging
Nearly 30% of municipal solid waste is packaging and containers
91% of plastics aren’t recycled and 25 million tons are dumped into the oceans each year
Move of more sustainable packaging in 2021 + more brands working with Terracycle