Creating a Successful Beauty Brand With "Brand Whisperer" and NOYZ Founder Shaun Neff

 Today’s episode is brought to you by NOYZ. If you know the beauty industry, you know the powerhouse that’s Shaun Neff. He’s created and taken brands to the next level, from Sun Bum to Pattern Beauty to Beis. Neff’s latest brand launch, NOYZ, is a fragrance brand meant to change everybody’s opinion on what fragrance should look like and make you feel.

He speaks about traditional fragrance marketing and how it made him want to get into the space, the red flags when considering a potential celebrity brand founder to partner with, shares a great argument as to why celebrity brands make sense, how a “shitty day” inspired a perfume.