Creating Formulas That Every Generation Loves with iNN Beauty Project's Jen Shane and Alisa Metzger

Thank you to iNN Beauty Project for partnering with us on this episode. You've heard us rave about Extreme Cream, now get to know the powerhouse women behind iNN Beauty Project! Joining us today are co-founders Jen Shane and Alisa Metzger, who both have an incredible resumes in the beauty industry. When Extreme Cream launched in January, it became a viral hit — so much so that it caused Kirbie to take a second look at a brand she thought only catered to Gen Z. She's now on her third bottle (refill) of the moisturizer.

Jen and Alisa will share why they're able to bridge the skincare gap between multiple generations, the amount of money they put into their clinical testing, and even share their thoughts on the Youthforia scandal.