Today we spend a breadth of this episode diving into the wonderful Air Mail Look investigation on Marc Jacobs Beauty. Friend of the pod Brennan Kilbane goes full Benoit Blanc to explore whether or not Marc Jacobs Beauty has a fighting chance at coming back, and more importantly, what the hell happened to the brand altogether? Light a candle and get ready to manifest because you’ll be reminiscing over MJB’s incredible offering.
But before we dive into our hopes and reams, we share exactly what’s in our purses at the moment. Spoiler alert: it’s a ton of lip products.
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Annie Lawless has created not one but two explosive brands in her career, including Lawless, a fan-favorite Sephora-exclusive cosmetics line. Annie’s untraditional foray into the beauty industry perhaps gives her a leg-up on her competitors — she went from selling in a prestige grocery stores to creating makeup.
Annie details how her career was heavily influenced by the automimmune diseases she was diagnosed with as a child, and how that lead her to create a brand that could compete with the high-end legacy brands that were free of traditional ingredients she was looking to avoid.
Listen to how Annie grew her first business — sold it — and what types of performance -based ingredients set Lawless apart.
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