Annie Lawless has created not one but two explosive brands in her career, including Lawless, a fan-favorite Sephora-exclusive cosmetics line. Annie’s untraditional foray into the beauty industry perhaps gives her a leg-up on her competitors — she went from selling in a prestige grocery stores to creating makeup.
Annie details how her career was heavily influenced by the automimmune diseases she was diagnosed with as a child, and how that lead her to create a brand that could compete with the high-end legacy brands that were free of traditional ingredients she was looking to avoid.
Listen to how Annie grew her first business — sold it — and what types of performance -based ingredients set Lawless apart.
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Finally, at long last, Half Magic Beauty has launched! Kirbie is waxing poetic about the one product you should pick up from the brand and we welcome Donni Davy back to share her vision as the brand's founder and creative director. In beauty news, Ole Henriksen's newest brand ambassador has Kirbie and Sara giddy — is the "Forty-Plus-assance" upon us, finally?! Also, don't forget Sunnies Face is now available in the states!
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