What Goes Into Product Pricing, the Right Skincare for Makeup Application, and Celebrating Mature Women with Laura Geller

Today is National Mature Woman's Day, a day created by industry veteran and founder Laura Geller!

She joins us on the pod to talk about catering to the mature demographic with her makeup, how to apply powder foundation (like her Baked Balance-n-Brighten) properly, and the beauty landscape circa 1993.

Plus, what goes into product pricing that you may not consider as a customer, and why she suggests paring back your skincare in the AM.